constituent engagement

constituent engagement

How to Conduct a Nonprofit CRM Selection Process

Constituent engagement is the lifeblood of most nonprofit and civic organizations. Constituent Relationship Management (CRM) consists of the people, systems and processes that allow organizations to build growing networks of deeper relationships. Selecting the right CRM system (the database, communications tools, and analytical reporting capabilities) is a vital activity that many nonprofits go through every 4-5 years as the CRM market changes with new capabilities to engage constituents and track interactions.