Constituent Engagement Services

Constituent Engagement Services

Constituent Engagement

Build strategies, systems, and process to develop meaningful relationships with advocates, donors and partners.

Civic Direct works with your team to deliver on the latest innovations in digital strategy to improve your constituent and donor engagement. We offering the following services:

  • Digital Strategy - Develop innovative digital engagement techniques, deliver on tried and tested digital strategies, and measure the effectiveness of your strategy across an ever-growing set of e-communications channels.
  • CRM Selection and Implementation - We can assist your team throughout the entire process of selecting a new Constitutent Relationship Management (CRM) system to migration to developing strategies and tactics to utilize constuent data and engagement tools to increase the effectiveness and
  • CRM Consulting - We enable your strategy through improving your organization's use of your existing CRM System. We are well-versed across a range of CRM platforms including Salesforce.com, Salsa and Nationbuilder.

Learn More by Reading Our Blogs on this Topic

Nonprofit CRM Profiles - Salsa

If you have worked with a progressive activist organization over the last ten years, you have likely touched Salsa in some way.  Salsa is a story like so many other tech firms before in which underinvestment diminishes the product over a period of time.  I do not have the full story about the company dynamics, so I will not speculate as to the reasons why the product has been allowed to languish, but languish it has. 

Nonprofit CRM Profiles - Salesforce with Nonprofit Starter Pack (NPSP)

This is the first of a series on evaluating the various nonprofit Constituent Relationship Management (CRM) systems.  

Salesforce is a major player in both the corporate and nonprofit CRM space.  For over a decade, the Salesforce foundation donated their product to nonprofits and many organizations took them up on their offer to some degree.  There are poorly implemented nonprofit Salesforce instances and absolutely game changing Saleforce implementations and everything in between.  My evaluation is based on having implemented salesforce over a dozen times over the last decade. 

How to Conduct a Nonprofit CRM Selection Process

Constituent engagement is the lifeblood of most nonprofit and civic organizations. Constituent Relationship Management (CRM) consists of the people, systems and processes that allow organizations to build growing networks of deeper relationships. Selecting the right CRM system (the database, communications tools, and analytical reporting capabilities) is a vital activity that many nonprofits go through every 4-5 years as the CRM market changes with new capabilities to engage constituents and track interactions.